Progressing from Social Media to 'Social Medicine'

What is 'social medicine'?
"That's when health professionals blog and tweet and text, not only to each other -- but to their patients. Some even go as far as making friends on Facebook ..."CBC Radio program "White Coat, Black Art" presents the pros & cons.
Labels: communication, health policy, health professionals, health technology, law, medical ethics, patient-physician communication, social media, social medicine